Sulamerica Paradiso

Scenography for the opening night of Sulamerica Paradiso Radio Station: windows, bars, stages, floor, totems and other items. Developed as a freelance for NIdeais in Rio de Janeiro.

As Sulamerica Paradiso is an entertainment station, focused mostly in local music and entertainment news, the design draws from visuals rooted in Rio de Janeiro day and night leisure culture. Floors were branded with visuals from the Ipanema boardwalk. Windows were branded with elements of surf and the presence of the ubiquitous coconut trees.



Authors: Bernardo Schorr and Maria Paula Saba